Max Adler, founder of Madler, smiling in a beanie with snow-capped mountains behind him
Melbourne, Australia
On the record

Max Adler

Founder, Madler Travel and Madler Brands

Max Adler is the founder of Madler, a Melbourne brand spanning Madler Travel, where he documents his travels, and Madler Social, an agency helping brands create content that performs. He has built and managed social accounts across sport, finance and lifestyle since 2023, runs search engine optimisation for SMS Comparison, and is studying Business at RMIT University, majoring in Entrepreneurship with minors in Law and Marketing.

What can be checked

Credentials and press

RMIT University

Studying a Bachelor of Business, majoring in Entrepreneurship with minors in Law and Marketing. Enrolled since January 2025 and in progress, not yet completed.

Held privately
Holmesglen

Business VET in Business Administration and Management, studied February 2021 to November 2022.

Held privately

Companies and roles

Ventures

Madler

Founder · since 2025

A self-reported audience of 19,000+ travel followers

Madler Travel documents his travels; Madler Social is an agency helping brands create content that performs. He reports the travel account generating over 16 million monthly views. No separate website; the brand runs on social platforms.

SMS Comparison

Search Engine Optimization Specialist · since 2024

Keyword research, on-page and technical optimisation, and performance tracking through Google Analytics and Search Console for the US comparison site.

Vaya

Brand Ambassador · since 2026

Paid ambassador for a trip planning and flight deals app, on a performance agreement tied to views. He plans, produces and posts his own campaign content for Instagram and TikTok, with no supplied briefs or scripts.

TheFootyFashion

Founder · 2023 to 2024

A football clothing brand founded at 17, grown within six months through organic social media and built on a print-on-demand model.

Career and education

Background

Career

  • March 2026 to June 2026

    Sports Coach

    All Sportz

    Melbourne, Victoria.

  • January 2026 to present

    Brand Ambassador

    Vaya

    Paid ambassador for a trip planning and flight deals app, producing and posting campaign content on Instagram and TikTok under a performance agreement tied to views.

  • September 2025 to December 2025

    Salesperson

    Unlmted

    Direct residential sales, working to targets in a fast-paced customer-facing environment.

  • August 2025 to present

    Community Event Safety Volunteer

    Community events, Melbourne

    Event safety and crowd management across Melbourne community events.

  • January 2025 to present

    Founder

    Madler

    Runs the Madler Travel account: content planning, photography, caption writing, audience engagement and organic growth strategy.

  • January 2024 to present

    Search Engine Optimization Specialist

    SMS Comparison

    SEO strategy for SMSComparison.com, covering keyword research, on-page and technical optimisation, and performance tracking. The source states top rankings for competitive terms in the SMS and telecommunications space.

  • February 2023 to present

    Sports Coach

    A1 Soccer Academy

    Designs and delivers a structured soccer holiday program for children, from curriculum through to program logistics.

  • February 2023 to February 2025

    Assistant Krav Maga Instructor

    Krav Maga Australia

    Taught structured Krav Maga lessons to children aged 3 to 12.

  • February 2023 to May 2024

    Founder

    TheFootyFashion

    A football clothing brand built from scratch at 17, grown within six months through organic social media on a print-on-demand model.

  • February 2023 to April 2023

    Sports Party Coach

    Bubble Soccer Events

    Ran birthday parties and sporting events for children and teenagers.

  • January 2023 to present

    Social Media Manager

    Madler

    Built and manages social accounts across sport, finance and lifestyle, including thecenteroffinance, explainingmoney, afl.tiktoks and kravmagaaustralia, working on algorithm strategy, content creation and monetisation.

  • December 2022 to January 2023

    Maintenance Specialist

    The King David School

Education

  • January 2025 to present

    Bachelor of Business, in progress

    RMIT University

    Majoring in Entrepreneurship, with minors in Law and Marketing.

  • February 2021 to November 2022

    Business VET, Business Administration and Management

    Holmesglen

  • Secondary schooling

    The King David School

Contact

Getting in touch

Corrections take priority. Include the address of the page and the source that contradicts it.

Contact Max